David Burrows founded Zoetrope to help clients
navigate change and cultural complexity - particularly across borders - unlocking new sources of growth
He's spent his 30-year career making sense of people and cultures to guide brand, communication and innovation strategies for some of the world’s most future-focused businesses, NGOs and public service organisations: from jeans to whisky to detergent to TV to coffee to crisps to smoking cessation to beer to fighting corruption...
Born in London, he's lived in and worked in France, Italy, Mexico, the USA - and India, where he launched and ran an agency. He has a deep understanding of sub-Saharan African markets. And he's no stranger to East and South-East Asia
With an MA from Cambridge in European languages, literature and film, David has been practising cultural fluency ever since, age 7 on a family camping holiday in France, he was sent to the boulangerie to buy croissants
He used to dream of being a professional 800 metre runner - but the furthest he got was a 'Burrows is Best' headline in the local paper. These days he prefers to be on his bike
He once played banjo at Glastonbury, in a rockabilly band called the Shake N Vacs
David speaks fluent French and Italian; pretty decent Spanish and German; really rudimentary Hindi and Swahili
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WHO IS ZOETROPE?
We talk about 'We' the whole time because Zoetrope is all about collaboration. David may be running the show, but any project will involve working with a talented team hand-picked for the assignment at hand, each drawing on their unique experience and particular set of skills...
Semioticians; anthropologists; ethnographers; psychologists; project managers; photographers; videographers; event managers; journalists; designers; strategists; creatives; data scientists; quantitative specialists; and so many other assorted thinkers, shapers and makers
We've worked together (in most cases) for years. We're on the same wavelength. But we all bring different perspectives to the table. It’s a complete liberation to be able to assemble exactly the team who'll bring the most value to a given challenge