We talk about 'We' the whole time because Zoetrope is all about collaboration.  David may be running the show, but any project will involve working hand-in-glove with ex-colleagues, long-standing local partners, new faces bringing new skills - from the four corners of the world.  Many of whom are literally the best in the world at what they do

Semioticians; anthropologists; ethnographers; psychologists; project managers; photographers; videographers; event managers; journalists; designers; strategists; creatives; data scientists; quantitative specialists; and so many other assorted thinkers, shapers and makers 

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We've worked together (in most cases) for years.  We're on the same wavelength.  But we all bring different perspectives to the table.  It’s a complete liberation to be able to assemble exactly the team who'll bring the most value to a given challenge