©2020 by Zoetrope

What We Do


People's lives, values, attitudes, behaviours

Cultural and category dynamics


Equity, positioning and purpose

Architecture and stretch


Comms strategy, creative development, transcreation

Internal and external corporate communications


New spaces,  ideation, prototyping

Market entry


 Who we've done it for
(with Zoetrope or in a previous life)

What one happy client has said

David is one of the best strategic minds I have worked with. His ability to unearth and synthesise socio-cultural trends and individual psychological insights into business recommendations is second to none. Because of the deeply insightful way he thinks about people, culture and societies, his solutions to business problems stand the test of time, even in these tumultuous times.

Santanu Chakrabarti, Head of Audience Insight, BBC World Service